Santa is inviting you to enjoy a drink at a local bar called the SIP. Following is a link with a video sharing how to say Cheers! in 10 languages.
Note the camera in the top left of the photo. Smile, you are being watch as you enjoy this photo.
Following is a link to the original of today’s photo saved on Flickr with the caption: Santa is welcoming you into the SIP.
Charlotte Daily Photo 
Rather cheerful.
He looks very happy.